Working with creative and digital agencies to help them transform their business and make more money.
 
Non-Executive Director
Business Strategy and Planning
Senior Leadership Mentoring
Commercial Analysis and Interpretation
Client Revenue Growth Strategy
Susie McFarland  Ltd
Company no: 11022093

ABOUT ME

A business strategist and mentor, I work with marketing services agencies, from start-up upwards, to help them to realise their commercial ambitions for their business.

Throughout my experience, I have led and managed teams across the commercial landscape of agency business as Client Services Director, Agency Owner, Commercial Director and, most recently, as Managing Director.

 

I understand different business cycles and market positions having worked in a range of agencies, from a start-up of two people, through to a global corporation with a $500m turnover.

Entering the agency world in client services, I earned my stripes building client relations, growing my accounts, and developing a strong team around me and instilling operational rigour. Leading the agency’s key account, I increased the account net revenue tenfold to seven figures.

 

During my tenure at Mason Zimbler, the agency was sold to Harte Hanks plc. I was integral in the financial reporting restructure and process development required for a public company, as well as the careful change management of the team. 

In 2010, I jointly set up an investor-backed content marketing agency and led the commercial and operational side of the business, before being head-hunted to return to Mason Zimbler as Commercial Director in 2012, where I restructured and led the commercial reporting to the Board. Promoted to Managing Director in 2014, I drove significant, profit-making change in the business, increasing YoY revenue by 20%, through rigorous cost management and new business strategy. 

For this achievement, I was awarded the global Harte Hanks ‘Employee of the Year’, before leading the agency through a global corporate restructure seeing the amalgamation of all the group business’s P&Ls. 

Finding myself at a natural crossroads in my career, I have taken the opportunity to focus on where I excel best, and have set up my own consulting business to help creative agencies to transform their business and make more money.

Interested in a chat? Drop me a line.